Yonathan Dominitz trained the Romanian creatives from Lowe&Partners Posted on


Yonathan Dominitz, one of the most well known trainers in creativity and innovative thinking worldwide, came to Romania at the invitation of Lowe&Partners and met the entire agency’s team during a series of training sessions reunited under the umbrella “The rules for breaking creative rules”.

Yonathan Dominitz dedicated 2 full days to those session and, during this period, discussed the trends in international advertising, with focus on tools that break common creative models and help generating really surprising and innovative ideas for today’s advertising consumer.