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“Indulge in seduction” – a Kinder Bueno Campaign

Starting from a promotional brief, Lowe & Partners has developed an integrated campaign for Kinder Bueno in online and offline, to support brand positioning and the key message of the latest spot: “Indulge in seduction”. The agency has developed a targeted activation mechanism in the lobby of the most visited cinema in Bucharest, using a…

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Lowe and Stella Artois – Le Cinema Anonime

“Le Cinema Anonime” was the first in a series of special projects developed by Lowe & Partners for Stella Artois and was created as a teasing campaign for the launch of “Le Club” platform. The communication campaign has as central piece the platform www.stellaartois.ro, developed to become a brand site and also a connoisseurs’ club. Carried…

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Launch of Staropramen beer in Romania

Lowe & Partners manages the creative account of Staropramen since April 2011, after the winning of Beck’s and Stella Artois accounts, at the end of last year. The first campaign started in July with a series of events, where consumers were invited to enjoy a Czech beer in the spirit and unique atmosphere of Prague….

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“To know or not to be” – Red Cross & Lowe campaign

The campaign was set to draw attention to the importance of knowing how to act in a variety of first aid situations. Lowe won this project after a pitch organised by Red Cross at the begining of this year. “It is striking to find out that such tragedies can be avoided by a simple gesture….

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Beck’sperience is on! – launch of 1st campaign for Beck’s

This is the first campaign for Starbev (Anheuser-Bush InBev), since the beer producer has appointed Lowe as their creative agency at the beginning of this year. The main idea of the campaign was to offer to loyal con- sumers an unconventional experience, a party in Beck’xperience train. The integrated communication campaign has comprised of TV…

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Lowe wins OTC division of Johnson & Johnson

As of December 2010 Lowe has begun to offer the full spectrum of services for 5 brands belonging to this client’s portfolio, following the winning of the Johnson&Johnson OTC brands. Mihai Ciobanu, Business Manager Johnson & Johnson, commented, “We searched for an agency with strong background in healthcare communication. We have chosen Lowe because it…

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StarBev (Anheuser Busch) chooses Lowe

StarBev, the producer of Bergen bier, Noroc, Beck’s, Stella Artois, Lowenbrau and importer of Leffe si Hoegaarden, will start collaboration with Lowe Romania for all activities relevant to Stella Artois and Beck’s advertising campaigns. The partnership will be effective as of January, 2011. “We would like to congratulate the Lowe Romania team led by Oana…

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Launch of image campaign for Labormed

Lowe was appointed to create the corporate image campaign for Labormed – one of the biggest generic medicine producers in Romania. The campaign set to draw attention to the fact that generics are a more accessible alternative to the originals. “We’ve taken Lowe as our partner agency, to support us carry further the message of…

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Launch campaign for Delikat

Unilever has appointed Lowe Romania as their creative agency for the Delikat activation campaign: “Weekly shopping basket, free for a year!”. This is a promotional campaign, run nationally, between November 15 and January 15, offering ten prizes. Each winning Delikat lady received grocery supplies for 1 year.

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mamica24h.ro exported to Croatia & Israel

Developed for Johnson & Johnson, “mamica24h.ro” is the first digitally integrated campaign, launched by Lowe. Thousands of mothers have joined the campaign in less than two months – more than 7,000 photos were uploaded on the online platform which has reached over 400,000 visits throughout the contest and 150,000 unique visitors. The campaign was developed…

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Mihai Fetcu appointed Creative Director

As of July 1, 2010 Mihai Fetcu became the agency’s creative director, heading a team of 15 people. Mihai Fetcu works for 12 years in advertising and joined Lowe’s creative department in 2009. While in Lowe, Fetcu was the strategic mind behind key accounts & campaigns such as – Domestos BactiStop launch in Romania, Kinder…

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Mobile Food Bank Campaign is being launched

Lowe provided support for the campaign “The mobile food bank”, initiated by the National Red Cross Society and inspired from similar projects that were successfully implemented in EU countries, as well as in the U.S. and Canada. The project involved collecting non-perishable food donations/ sponsorships in Red Cross warehouses, storing them and distributing them to…