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Yonathan Dominitz trained the Romanian creatives from Lowe&Partners

Yonathan Dominitz, one of the most well known trainers in creativity and innovative thinking worldwide, came to Romania at the invitation of Lowe&Partners and met the entire agency’s team during a series of training sessions reunited under the umbrella “The rules for breaking creative rules”. Yonathan Dominitz dedicated 2 full days to those session and,…

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Experiential marketing in the new Staropramen campaign developed by Lowe & Partners

The experiential marketing campaign developed for Staropramen entices the consumers to find the treasure of Prague. The promotional campaign is active between August 5th – September 29th, challenges consumers to a quest that gives the opportunity to those that answer correctly to reach Prague and wander on its streets looking for the hidden treasure. The promotion mechanism…

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Lowe Romania, 20 years on the advertising stage

Being one of the first advertising agencies opened in Romania, Lowe set the tone of a show which became one of the biggest communication groups on the market Lowe Romania celebrates today the first two decades of advertising and innovation, of memorable campaigns and premieres which generated some real trends. 20 years of advertising mean…

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“Courage à trois” – a daring activation concept from Lowe& Partners for La...

Creatives from Lowe&Partners Bucharest  made an original and courageous activation for LaFesta 3in1 during ADfel 2013, festival of branded entertainment, happenings and unconventional experiences organized by IQAds.ro. For 3 days, people that came to ADfel week were invited by La Festa 3in1 to scan a QR code that directed them on a mobile landing page, where they…

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Lowe & Partners and Mobile Works made the 1st Augmented Street Art project in Romania...

A 4 meters tall bottle of Beck’s right in the center of Bucharest and a screen inside where you can look and see Bucharest buildings coming to life with fantastic characters, those are the ingredients of the 1st  augmented street art project in Romania.  The  “See beyond the label” campaign included the launch of a…

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Merger between Hyperactive & Senior Interactive creates today’s strongest digital...

Managed by Mihai Tataru, SeniorHyper becomes member of the group which also includes Lowe, Initiative, GolinHarris, BPN, Medic One and Mobile Works Hyperactive and Senior Interactive join forces and merge, creating SeniorHyper. Mihai Tătaru thus becomes Managing Partner SeniorHyper, a company that stands out through the integrated mix of creative and technological capabilities. Following the…

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Mobile Works acquires Magnetic Studios

Mobile Works acquires Magnetic Studios and becomes the first mobile marketing company with its own “technology lab” Bucharest, February 12, 2013. With an extremely rapid evolution on the local market, one year after its launch, Mobile Works consolidates its market position and acquires Magnetic Studios. Mobile Works becomes in this way the first mobile marketing…

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The magic of Christmas in a glass of Stella Artois

Lowe&Partners and HyperActive capture the magic of Christmas in a glass of Stella Artois Bucharest, December 11, 2012. Lowe&Partners and HyperActive are planning special moments for the holidays in a new campaign for Stella Artois. The authentic feature of the beer brand, originally crafted for Christmas, inspired the two agencies to make surprises to all…

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New campaign for Bancpost -“Look who’s saving!”

Look who’s saving! in the new Lowe&Partners campaign for Bancpost Bucharest, December 5, 2012. Lowe&Partners has created the launch campaign of a new Bancpost product. The features of the new product, the Double Start (Start Dublu) deposit, which offers a double interest in the first month, was the one to trigger the winner concept: “You…

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Staropramen activation at SOUNDCZECH

Lowe&Partners developed a round of creative activations with music sounds played by bottles and cans of Staropramen Bucharest, December 7, 2012. Staropramen unleashed the spirit of Prague at the SOUNDCZECH festival, a series of 11 contemporary czech music concerts, organized in partnership with the Czech Centre in 3 cities across the country. During the festival,…

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New Beck’s campaign – “Win your own adventure”

Lowe Vibe and Lowe&Partners venture into a new campaign for Beck’s 3 holiday spots, 3 unique experiences, 1 single adventure Bucharest, September 19, 2012. Either you dream about being at sea or on land, wandering through a safari or at 5000 feet high flying, visiting an exotic garden or taking a ride on an elephant,…

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Campaign for Praktiker – 10 years on the Romanian market

How to make your own luck, in the new Lowe&Partners campaign for Praktiker Lowe&Partners launches a promotional campaign on Praktiker’s 10th anniversary on the Romanian market Bucharest, September 11, 2012 – No matter how superstitious, fortunate or out of luck you are, Lowe&Partners created a campaign where everyone is a winner. Celebrating 10 years on the…