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Mircea Sebe appointed BTL Director of Lowe Vibe

Lowe & Partners expands Lowe Vibe, its BTL division and appoints Mircea Sebe as BTL Director Bucharest – January 13, 2012 – Lowe&Partners appoints Mircea Sebe as BTL Director, as the first step towards the consolidation and expansion of its BTL Division called Lowe Vibe. The agency’s decision comes naturally in response to the needs…

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Launch of Knorr “Legume in bucate” in Romania

Lowe & Partners sign the launching campaign Knorr-Legume în Bucate The integrated communication campaign has as central element the platform testulcondimentelor.ro developed by Lowe & Partners Launched in early October, the campaign,”Test and Knorr rewards you” supports the benefits of the new Knorr product –”Legume în Bucate” which innovates the world of spices, with ten…

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Kinder Pingui and Kinder Milk Slice send to ice-skating

Lowe & Partners took Kinder Pingui and Kinder Milk Slice to ice skate The latest communication campaign for the two refrigerated products from the Kinder range has been supported offline by a special activation project at the ice rink and online by special applications for iPads and Facebook The campaign aims to highlight the special category…

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“Indulge in seduction” – a Kinder Bueno Campaign

Starting from a promotional brief, Lowe & Partners has developed an integrated campaign for Kinder Bueno in online and offline, to support brand positioning and the key message of the latest spot: “Indulge in seduction”. The agency has developed a targeted activation mechanism in the lobby of the most visited cinema in Bucharest, using a…

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Lowe and Stella Artois – Le Cinema Anonime

“Le Cinema Anonime” was the first in a series of special projects developed by Lowe & Partners for Stella Artois and was created as a teasing campaign for the launch of “Le Club” platform. The communication campaign has as central piece the platform www.stellaartois.ro, developed to become a brand site and also a connoisseurs’ club. Carried…

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Launch of Staropramen beer in Romania

Lowe & Partners manages the creative account of Staropramen since April 2011, after the winning of Beck’s and Stella Artois accounts, at the end of last year. The first campaign started in July with a series of events, where consumers were invited to enjoy a Czech beer in the spirit and unique atmosphere of Prague….

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“To know or not to be” – Red Cross & Lowe campaign

The campaign was set to draw attention to the importance of knowing how to act in a variety of first aid situations. Lowe won this project after a pitch organised by Red Cross at the begining of this year. “It is striking to find out that such tragedies can be avoided by a simple gesture….

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Beck’sperience is on! – launch of 1st campaign for Beck’s

This is the first campaign for Starbev (Anheuser-Bush InBev), since the beer producer has appointed Lowe as their creative agency at the beginning of this year. The main idea of the campaign was to offer to loyal con- sumers an unconventional experience, a party in Beck’xperience train. The integrated communication campaign has comprised of TV…

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Lowe wins OTC division of Johnson & Johnson

As of December 2010 Lowe has begun to offer the full spectrum of services for 5 brands belonging to this client’s portfolio, following the winning of the Johnson&Johnson OTC brands. Mihai Ciobanu, Business Manager Johnson & Johnson, commented, “We searched for an agency with strong background in healthcare communication. We have chosen Lowe because it…

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StarBev (Anheuser Busch) chooses Lowe

StarBev, the producer of Bergen bier, Noroc, Beck’s, Stella Artois, Lowenbrau and importer of Leffe si Hoegaarden, will start collaboration with Lowe Romania for all activities relevant to Stella Artois and Beck’s advertising campaigns. The partnership will be effective as of January, 2011. “We would like to congratulate the Lowe Romania team led by Oana…

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Launch of image campaign for Labormed

Lowe was appointed to create the corporate image campaign for Labormed – one of the biggest generic medicine producers in Romania. The campaign set to draw attention to the fact that generics are a more accessible alternative to the originals. “We’ve taken Lowe as our partner agency, to support us carry further the message of…

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Launch campaign for Delikat

Unilever has appointed Lowe Romania as their creative agency for the Delikat activation campaign: “Weekly shopping basket, free for a year!”. This is a promotional campaign, run nationally, between November 15 and January 15, offering ten prizes. Each winning Delikat lady received grocery supplies for 1 year.