News

Posted on

Lowe & Partners and ZIZIN#Sharesthepeace on vacation

Holiday season is officially opened by Lowe & ZIZIN. This often become the cause for a misunderstanding in a couple and, as ZIZIN accustomed us, solves with humor any unpleasant situation. Therefore, ZIZIN and Lowe & Partners continues to share the peace and equilibrium for families with a new wave of communication, based on a…

Posted on

Lowe&Partners makes everyone admit that Bucegi Pate tastes good!

After winning the Bucegi pitch, organized by Scandia Food earlier this year, Lowe&Partners launched a communication campaign for Bucegi pate, which kicked off with a TVC developed around the great taste of the product. The TV campaign is supported by a national consumer promotion that will take place between May 18th and July 31st 2015….

Posted on

Lowe has a new Strategy Director

As of May 2015, Bogdan Ionita is Lowe’s  new Director of Strategy and coordinates our research, planning and strategy teams, that deliver together solutions to integrated briefs for our clients, including all communication channels: traditional, digital, BTL and experiential. He has already worked with clients such as Johnson & Johnson, Scandia Food, Unilever, VEKA or…

Posted on

AFI Pallace Malls joins Lowe’s client portfolio

As of May this year, Lowe will be AFI Palace Malls’ advertising agency and will be in charge of the communication strategy and the integrated creative process for the two shopping centers, owned by AFI Europe in Romania: AFI Palace Cotroceni and AFI Palace Ploiesti. „The shopping centers industry in Romania is a highly competitive…

Posted on

Announcing The New MullenLowe Group

Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets Interpublic Group (NYSE: IPG) announced today that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe Group…

Posted on

Scandia Food had chosen Lowe to communicate pate Bucegi

Lowe won the bid for the communication campaign of Bucegi brand that was organized by Scandia Food at the beginning of last year. Following this, the agency offers integrated communication services, including strategic consultancy, creative solutions, both ATL and BTL, delivering unique and unbeatable communication ideas. “We were looking for a partner that was capable…

Posted on

Lowe creates Gothaer’s IMMens launching campaign

Regardless of the field in which a business operates, there are moments that cannot be anticipated and therefore it is better to be prepared for anything. You know your business, Gothaer knows what insurance suits it best, and Lowe is the agency that tells the entire story. „ For the launch of Gothaer’s dedicated IMMens…

Posted on

Lowe and Bancpost are sending instalments on holiday, in the new advertising campaign for...

Lowe urges people to be cautious with the unexpected in the new TV ad promoting the Bancpost Name Surname with Holiday loan. We all have moments when we would rather forget about instalments, especially when we find ourselves in unexpected situations: maybe because of the dog’s curiosity about the way the sofa tastes or maybe…

Posted on

Lowe & Partners #sharesthepeace for ZIZIN

Lowe&Partners has been chosen to handle the promotion of mineral water brand ZIZIN on the Romanian market, after a complex selection process. The agency has developed the 1st awareness campaign for ZIZIN, whose objective is to achieve brand differentiation among consumers in a creative and original manner in an already crowded and vocal market. The…

Posted on

“Book in a Bottle” – an unique activation concept from Lowe & Partners for...

For three years in a row Staropramen is a proud sponsor of the most important festival of performing arts in Romania – FITS (Sibiu International Theatre Festival). In 2014 Staropramen together with Lowe & Partners set a new record for one of the most daring activation of a brand during the festival. Creatives from Lowe…

Posted on

Lowe & Partners says #ENDviolence through an interactive video for UNICEF Romania

Lowe & Partners developed the concept of a video part of UNICEF’s global campaign #STOPviolentei (#ENDviolence), aiming to prevent violence against children. The violence can be found where you least expect it. Even inside you is the campaign’s message that highlights the tolerated forms of violence in the Romanian society and beyond. “To talk about violence against…

Posted on

Lowe & Partners scores again through an integrated campaign for Bancpost

Lowe & Partners continues to count Points Everywhere, by implementing a new 360 ° campaign to promote Bancpost’s credit cards and their associated loyalty program. Under the slogan “Buy away, but how many points do you get?” the campaign catches the attention of consumers in an unprecedented manner – no matter what you buy, Bancpost…