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Eugen Suman is the new Executive Creative Director MullenLowe Romania

Bucharest, August 31st A poet, a copywriter and a director walk into an agency. No, it’s not the beginning of a joke, although the character here doesn’t lack humor at all, but we’re talking about a major change at the top of the creative industry. 10 years in advertising, 3 countries in the region, +20…

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Some things are really worth changing

A new campaign for Praktiker signed by MullenLowe Most of the times, older or lower quality products get broken in worst moments, risking to create some real household drama. This sounds like one of Murphy’s laws, applied in the new campaign for Praktiker signed by MullenLowe which draws attention that some things are really worth changing….

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Lidl Romania tells us „See you tomorrow” in a campaign signed by MullenLowe

MullenLowe was selected winner of the pitch organized by Lidl Romania for the development and implementation of the brand campaign anchored in the responsibility towards the environment, employees and community. “We have never been characterized by doing things half way, and this can be observed by analyzing our company’s involvement in the communities in which…

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One of the world’s most awarded creative directors comes to Bucharest

Chacho Puebla, Executive Creative Director LOLA MullenLowe, speaker at ICEEfest 2016 Horacio „Chacho” Puebla, Executive Creative Director at LOLA MullenLowe, Spain, will participate as speaker at ICEEfest 2016, one of the largest Internet related festivals of the year that is taking place during 9-10 June in Bucharest. In the second day of the event, Chacho…

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This summer, SKOL and MullenLowe bring the coolness from the Pole to the terraces

MullenLowe signs SKOL’s newest campaig Bucharest, 12 May 2016 When it comes to how we can cool off on a hot day, the thirst thing that comes to our minds is the beer. SKOL knows it, makes it and, from now on, it also says it. Thus, together with MullenLowe, SKOL speaks to determined people…

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The Romanian Red Cross and MullenLowe draw attention towards a different type of school...

A campaign for redirecting 2% of the income tax towards the fight against school abandonment School ditching is for most of us the innocent violation that often goes unnoticed and that we remember, over time, with nostalgia and even with an accomplice smile. But about another type of ditching, the truancy of the disadvantaged children,…

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ZIZIN and MullenLowe share the peace again in a new campaign

ZIZIN, the Romanian mineral water brand, launches its 1 liter packaging, for a perfect balance There are a lot of moments throughout a day when one is looking for the perfect equilibrium and would like to bring some peace into his life. But not always the classical water packaging is satisfying our needs: the 2…

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Farmec and MullenLowe reveal the secret of Romanian women’s beauty

The new Gerovital Plant campaign promotes Romanian women’s beauty as a national brand Bucharest, April 5th, 2016 The platform created by MullenLowe reveals a faultless truth about the product – that Gerovital Plant is the number 1 ally for Romanian women when it comes to beauty. Beyond the fact that Farmec products have been alongside…

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Lowe has won the Praktiker pitch

12th January 2016 Following the pitch organized at the end of last year, Lowe was appointed as the creative agency for Praktiker Romania. Four other agencies participated in the process. The DIY company returns to Lowe’s portfolio, from ”house to home”(de la casa la acasa), as the company’s famous tag linesays. The two companies had…

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SKOL and Lowe did it again – “We drink beer or we drink beer”

A new TV ad for SKOL beer, signed by Lowe   Bucharest, December 17 2015 “We drink beer or we drink beer” campaign, developed and implemented by Lowe for SKOL brand, continues this winter with a new TV advertisement. “Last summer we proved that a quality beer could be opened the way you want it…

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Toneli Holding – a new client in Lowe’s portfolio

Bucharest, September 28th 2015 As of August, Lowe is the creative agency selected by Toneli Holding to handle the communication for Toneli Family and Ovital brands. Lowe will be responsible for the development and implementation of the communication campaign that will be launched this autumn.  “As the leader of a very competitive market, Toneli Holding…

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A new SKOL campaign – We drink beer or what

Bucharest, September 7th 2015 The new image campaign for SKOL was released on July 4th with a TV ad aired on the main Romanian TV stations, the media mix being completed by radio, transit, digital, OOH and trade materials. All executions are signed by Lowe. “We looked for a strong vision that could express, in…