One of the world’s most awarded creative directors comes to Bucharest Posted on


Chacho Puebla, Executive Creative Director LOLA MullenLowe, speaker at ICEEfest 2016

Horacio „Chacho” Puebla, Executive Creative Director at LOLA MullenLowe, Spain, will participate as speaker at ICEEfest 2016, one of the largest Internet related festivals of the year that is taking place during 9-10 June in Bucharest. In the second day of the event, Chacho will be one of the Crazy Creative Minds speaking about how we can keep creativity interesting, in order to make a change or empower a certain behaviour.

Chacho is one of the most appreciated creative directors in the world, having won more than 300 awards in creative festivals, including 41 lions in Cannes.

„I just love ideas, of any kind, coming together, mixing them to come up with all sorts of new experiments and ultimately, birthing the very definition of creativity. It is a pleasure to be part of such an exquisite line-up and I am truly excited to what Romania has in store for me. On an even brighter side, I get to take the pulse of the Bucharest MullenLowe office and judging by the work they have delivered, I believe there will be plenty to share and talk about”, says Chacho Puebla, Executive Creative Director, LOLA MullenLowe.

Originally from Mendoza, Argentina, he began his international career after founding the local chapter of Creative Circle and aftewards moving to Santiago, Chile, building his experience in handling global, national and regional Latin American accounts. His next step took him to Lisbon, Portugal, as the Executive Creative Director of Leo Burnett group. After impressive results with the network, Chacho was recognized as Portugal’s best creative director and was later appointed Creative Director of Western Continental Europe.

In 2011, he joined LOLA MullenLowe in Madrid, as Partner and Executive Creative Director, handling global accounts for Unilever. Within only three years, LOLA MullenLowe doubled its business portfolio and grew to open new offices in Barcelona and Lisbon. In 2014, Chacho was named the creative director of the year in Spain by a leading national publication and was recognized as one of the most fascinating professionals by the Spanish marketing media. At the same time, LOLA MullenLowe was named Agency of the Year at the El Sol Iberoamerican Festival. At 2014 Cannes Lions International Festival, LOLA MullenLowe was the most awarded agency in Spain, the 4th in the EMEA and the 17th in the world, while Chacho was recognized as the 7th best creative director worldwide. One year later, Chacho was invited to represent Spain in the jury of the prestigious Cannes Lions Radio.

With offices in Barcelona, Madrid and Lisboa, LOLA MullenLowe is a creative and strategically driven advertising agency with a Latin spirit and global reach. Committed to solving its client’s business needs with creativity, strategy and innovation, the agency develops fully integrated, global campaigns, with people at the heart of every idea.

ICEEfest (Interactive Central and Eastern Europe Festival) is one of the largest Internet related festivals organized in the CEE and SE Europe region since 2012, attracting each year over 4,000 attendees from over 30 countries and more than 100 internationally renowned speakers.