12th January 2016
Following the pitch organized at the end of last year, Lowe was appointed as the creative agency for Praktiker Romania. Four other agencies participated in the process.
The DIY company returns to Lowe’s portfolio, from ”house to home”(de la casa la acasa), as the company’s famous tag linesays. The two companies had already colaborated between 2011 and 2013.
„In a very crowded market, from a commujnication point of view, such as the DIY, we were looking for a partner who would propose a different approach and, in the same time, achieve the business objectives for our brand. Lowe team showed a very comprehensive knowledge on the market, as well as a brilliant strategy and came up with unique creative proposals. We look forward to seeing them implemented, and delivering the business results.”, says Mirela Ochiana, Marketing Manager, Praktiker.
Lowe will be responsible for all Praktiker communication campaigns in 2016, the agency providing full-service strategic consultancy and integrated communication services.
„The fact that Praktiker, a client so dear to us, has returned home confirmes that the changes we have operated last year in our agency’s structure have brought a new spirit, know-how, energy and enthuziasm, all translating into winning creative solutions. Any person within a full-service agency knows how it feels to manage to bring back in your portfolio a client with common values and ambitions. We are extremly happy to be in this position.”, added Alina Balan (Client Service Director, Lowe).