Lowe Group received 11 awards during this year’s edition of CLIO Awards, held at the American Natural History Museum in New York and hosted by the famous actor Alec Baldwin.
Nazis against Nazis, the campaign created by Lowe/Grabarz & Partner for ZDK Gesellschaft Demokratische Kultur was the most awarded one, receiving no less than 7 CLIO Awards and 2 Grand CLIO’s – for Engagment and for Innovation. The campaign transformed the annual neo-Nazi march from a small town of Wunsiedel intro a charity event for EXIT-Germany. Basically, each participant’s meter within the march raised 10 Euro for an organization fighting against them. The creative and innovative idea was supported by a strong digital campaign, generating high engagement during the march, and through the OOH materials set along the march’s route.
The campaign presentation film can be seen here:
Also, in 2015, the same campaign received 12 awards at Cannes Lions.
“We are proud to be part of an awarded and appreciated network such as Lowe. The 11 CLIO Awards, alongside de 12 trophies received at Cannes, show a level of innovation and creativity that is hard to be equaled globally”, says Hortensia Nastase, Vice-president, Lowe Group Romania.
The other CLIO awards received by the network were awarded for two Lowe campaigns: in the Film category – for an ad for Libero, a football magazine which speaks men’s language and in the Print Technique category – for an ad for the Unilever’s brand – Domestos.
The Clio Awards are considered one of the most prestigious competitions in the advertising industry. The Gala, first held in 1959, rewards year after year the innovation and creativity of advertising agencies around the world.