“Indulge in seduction” – a Kinder Bueno Campaign Posted on


Starting from a promotional brief, Lowe & Partners has developed an integrated campaign for Kinder Bueno in online and offline, to support brand positioning and the key message of the latest spot: “Indulge in seduction”.

The agency has developed a targeted activation mechanism in the lobby of the most visited cinema in Bucharest, using a symbol of seduction: the mirror. Throughout 4 weekends of activation, over 760 women entered the game of the magic mirror, received compliments and were immediately rewarded with a portrait, while another 200 women uploaded pictures of themselves on Facebook.