Experiential marketing in the new Staropramen campaign developed by Lowe & Partners Posted on


The experiential marketing campaign developed for Staropramen entices the consumers to find the treasure of Prague. The promotional campaign is active between August 5th – September 29th, challenges consumers to a quest that gives the opportunity to those that answer correctly to reach Prague and wander on its streets looking for the hidden treasure. The promotion mechanism consists in introducing the unique codes under cap or key of any Staropramen product on the special website www.comoaradinpraga.ro or to send it via SMS.