Bucharest, August 31st
A poet, a copywriter and a director walk into an agency. No, it’s not the beginning of a joke, although the character here doesn’t lack humor at all, but we’re talking about a major change at the top of the creative industry.
10 years in advertising, 3 countries in the region, +20 national and international awards, 6 times a juror, clients from 15 industries, countless hours of volunteering in the educational field, one released book and another one on the way – this is the new Different Kind of Beast from MullenLowe Romania.
”During one of our long talks, I had a moment of wow after realizing how many things we actually have in common: we both appreciate honesty, love advertising, can’t live without humor, are firmly convinced that the best and happiest people deliver the best ideas for the happiest clients. We even share a DNA which is slightly bold. And, most importantly, we both have the ambition of turning our clients into winners. With this spirit we hit the road together with confidence, a road that will be, for sure, intense, sweaty, funny and never boring”, says Hortensia Nastase, Vice-president Creative Services, Lowe Group Romania.
Eugen Suman won dozens of awards and nominations at local and international creative festivals with agencies from three different countries – Romania, Czech Republic and Slovakia, and worked for big-name clients such as Unilever, Vodafone, GE Money Bank, Tuborg, SAB Miller, Toyota, Dacia, Harley Davidson, Bang&Olufsen, British American Tabacco or Carrefour. He is constantly invited as a jury at festivals like ADC*Europe, Golden Hammer, New York Festival, AD*STARS Asia or Effie. Currently he is in full mandate as a President for ADC*RO, Art Directors Club of Romania.
”MullenLowe is a network with an extremely visible work internationally, and the team in Romania has the potential to be one of the offices to stand out at all levels: locally, internationally, in the heart of consumers and on the stage of creative festivals. For that matter, this is one of my ambitions on coming in the agency – together with my colleagues, I want to make MullenLowe the place to be, whether talking about super creative and talented people or clients that are looking for an unfair share of attention for their brands. I found here the energy and the desire to create strong campaigns, which lately seems increasingly difficult to spot in our industry”, says Eugen Suman, Executive Creative Director, MullenLowe Romania.
Before joining MullenLowe Romania, Suman was Creative Director for one of the biggest digital agencies in Romania, after previously gathering regional experience within this role in advertising agencies from Prague and Bratislava. In 2013, Jandl, where Suman led the creative team, was awarded Agency of The Year and second best agency from New Europe at Golden Drum, and Suman was awarded the second best Creative Director from Slovakia. A year before, he was named the 4th best copywriter in the world, according to Luerzer’s Archive.