Starting October, elefant.ro joins Lowe’s client portfolio. The agency will be in charge with the development of an image campaign for one of the most popular eCommerce platforms in Romania. The main purpose of the campaign is to highlight, in a relevant manner for the brand’s target, the extremely diverse range of products that elefant.ro offers to its customers.
“The e-commerce segment has increased significantly in these last years and the competition is fierce. That is why, besides continuously perfecting the range of our products and the quality of our services, we are always looking for the best ideas that can differentiate and correctly position elefant.ro in the market. We were impressed by the creativity of the concepts proposed by Lowe, who responded perfectly to our business needs”, says Alen-Jelco Todorov, Head of Marketing, elefant.ro
“Because of the particularity of the business, the biggest challenge in a market where communication is focused mainly on the product was to create a brand with a clear message and a distinct personality. We are glad that elefant.ro felt our proposals as a confident step in this direction. Our new client’s attitude offers us the certainty that together we will manage to create a true brand, coherent and relevant for its customers”, added Alina Balan, Client Service Director, Lowe.
For elefant.ro, Lowe will develop an image campaign with a strong TV component, as the communication anchor for the platform’s communication this fall.
Initiative is the agency that will develop and implement the media strategy.
elefant.ro offers its clients over 200,000 products from diverse categories such as books, toys, perfumery, watches, bags, clothing products, shoes and childcare articles. With over 800,000 members and a turnover which doubles year after year, elefant.ro is visited by over 2 million users each month.