Promotional campaign for Unilever’s Delikat Posted on


We all dream about the perfect getaway. Lowe&Partners has found it!

Win a house in the country with a vegetable garden offered by Delikat!

Bucharest, September 3, 2012 – Lowe&Partners has launched a promotional campaign for Delikat that is going to run all over the country, offering one lucky winner a country house with a ready-made vegetable garden.

The “Taste of home” brand message of Delikat triggered the creative concept of the campaign created by Lowe&Partners. The whole idea started from that vivid image with grandma cooking in the house in the countryside with fresh vegetables picked from the own garden. This concept inspired the big prize, the perfect scenario which makes you think about home-cooked food.

The promotion will be running from August 15 until December 16 on TV, the website www.promotiadelikat.ro and instore, where other “taste like home” prizes are ready to be put on the table.

“Is there anybody who wouldn’t want to escape the city at the end of the week, or perhaps on a late evening, somewhere away from it all, a place with smell of wood burning, wet straws and freshly-picked vegetables? We are happy that we can be part of making this beautiful dream come true and…we are looking forward to the housewarming party around a feasting table!” said Ruslan Romaniuc, Brand Manager Delikat.

Delikat and Lowe&Partners invite the participants to enjoy the new season in a traditional style, offering them, aside from the big prize, 18 city breaks to a country house every weekend and other 1000 rustic prizes with romanian folk symbols for the personal kitchen.

Everyone interested in participating has to send a message to 1884 with the promotional code found on the back of the Delikat packages: Delikat Gust de Gaina, Delikat Legume and Delikat Bors Magic.

Credits:

  • –  Unilever: Ruslan Romaniuc – Brand Manager; Andreea Dragan – Brand Executive; Melek Cheosep – Trade Manager
  • –  Lowe&Partners: Marina Cordun – Copywriter; Claudia Pascu – Art Director; Catinca Nicoara – Junior Graphic Designer; Alexandra Andone – Senior Account Manager
  • –  Lowe Vibe: Alexandru Tarog – BTL Manager; Adriana Alecu – BTL Executive