“Courage à trois” – a daring activation concept from Lowe& Partners for La Festa 3in1 Posted on


Creatives from Lowe&Partners Bucharest  made an original and courageous activation for LaFesta 3in1 during ADfel 2013, festival of branded entertainment, happenings and unconventional experiences organized by IQAds.ro. For 3 days, people that came to ADfel week were invited by La Festa 3in1 to scan a QR code that directed them on a mobile landing page, where they entered the adventure . The app matched them with 2 unknown people they met next inside LaFesta photo booth.