Bancpost selects Lowe&Partners for creativity Posted on


Bancpost selects Lowe&Partners for creativity

Bucharest, April 19, 2012 – Lowe&Partners will now be handling all creative activities for Bancpost retail and corporate products. Following a creative pitch, the agency has been appointed to offer strategic planning services, as well as ATL, BTL and digital communication.

“We were looking for a partner that can understand our business but also the current situation of the banking industry. Although competition was pretty tight, Lowe&Partners convinced us with creative vision and objective ideas. We are really thrilled to implement the exact same ideas as they were presented in the pitch”, said Kyriakos Xydis, Executive Vice-President retail distribution Bancpost.

One of the main goals of this partnership is to remind the consumers that Bancpost supports independent thought by bringing integrated products tailored to different needs and above all in challenging economic times.

“People are far less responsive to banking products in a difficult economy, and that is mainly why the communication strategy is so important. We tried to avoid the classic clichés of banking services communication and instead show to consumers the real benefits of the Bancpost products. Our approach started from the idea that everyone is unique in their own way and should be treated as such. And this is exactly the message of our campaign“, said Mihai Fetcu, Creative Director of Lowe & Partners.

Part of the winning team led by Oana Cociasu are: Răzvan Dumitrescu – Strategy Director, Mihai Fetcu – Creative Director, Marina Cordun -Copywriter, Claudia Pascu – Art Director, Ana Smultea – Senior Account Manager and Elena Cernătescu – E- tinker.