Aura Toma appointed Managing Director Posted on


Lowe & Partners announces the appointment of Aura Toma as Managing Director

Bucharest – February 1, 2012 – Aura Toma will assume the Managing Director position of the creative agency Lowe & Partners starting March 1st 2012. Oana Cociaşu, the current Managing Director of the company, will be assigned a new responsibility in the Lowe Group.

“We have an ambitious plan for the agencies in our group for 2012. We chose Aura Toma to lead Lowe & Partners and we are sure that her experience, professionalism and enthusiasm will take the agency to a new stage. Oana Cociaşu will remain in the group’s board and will assume new responsibilities”, said Veronica Savanciuc, President and CEO Lowe.

In her new position, Aura Toma will coordinate the Lowe & Partners team and will conduct all the agency’s operations, focusing on strengthening and expanding the business. Aura’s mandate actually started on March 1st, after completing a taking-over- duties period.

“I welcome Aura and I am happy to leave the management of Lowe & Partners in such good hands. Our collaboration will be very tight both now and in the future “, says Oana Cociaşu.

Having 15 years experience in advertising, Aura Toma previously held senior management positions in major advertising agencies. Throughout her career Aura proved to have compelling leadership qualities, a motivational argument for the team but also she proved to be a reliable and dedicated partner for her customers. She has extensive experience in financial services communication, FMCG or corporate business, coordinating the communication strategies for clients such as: BCR, Danone, Colgate Palmolive, LG, URBB, Raiffeisen Bank, Visa International, P & G.

“Lowe & Partners has a strong reputation in the communication industry, built on a well articulated strategy of customer needs and market. I was conquered by the team’s vision and ambition which lead to continuous development. My mission is to further develop the competences and the client’s portfolio of the agency, we will continue to invest in people and in services to be an active presence on the advertising market “, said Aura Toma, Managing Director of Lowe & Partners.