Bucharest, 29th September 2016
The stubbornness to challenge the appearances, the passion to discover and reveal what goes beyond the obvious and the courage to question the common laws are the cards played by Adrian Chiuhan when joining MullenLowe as Head of Strategy.
Strategic planner with more than 10 years of experience in the communication industry, he has contributed to building several brands with cultural relevance. Moreover, the stubbornness to place efficiency at the core of every planning process has brought him several Effie awards for the campaigns he got involved in.
“Chiuhan is an exceptional strategist whom I have been following for a while now. This is, without a doubt, the best timing for us to meet: today, he represents exactly the piece we needed in order to complete our dream team – alongside Chiuhan and Suman, the agency’s new Executive Creative Director, we are more prepared than ever to challenge the industry with quality and especially relevant work”, said Hortensia Nastase, Vice President Creative Services, Lowe Group Romania.
Chiuhan worked in some of the largest agencies in Romania and collaborated with clients from various industries, from FMCG to banking, from auto to pharma and from oil & gas to transports.
„Some say that now is the best time to work in advertising, because many paradigms are changing, both in marketing and in the way advertising is done. The challenges an agency has to address today are various and this involves multidisciplinary skills and people with a strong capacity of understanding and integration. I very much believe that every agency has to develop its own way of working and, particularly, to be able to give the people the freedom they need in order to create their best work. That means a tremendous flexibility, maturity and, especially, taking some risks. MullenLowe is such an agency and I am very happy to be part of a team that is challenging the conventions and pushes the limits of the advertising further with each project,” adds Adrian Chiuhan, Head of Strategy, MullenLowe.
Adrian Chiuhan joins the MullenLowe team in the same period in which the agency named as Executive Creative Director Eugen Suman, one of the most appreciated creative directors in Romania.